Website proposal · September 2026

Alli Hayes, RMT. Three ways to own your name online.

You picked direction B and told me the feel you want. Round 2 is at the top. Below it, the research and the three original directions stay for reference.

Alli Hayes, registered massage therapist, East Vancouver
Round 2

Direction B, in your palette

You picked the second one and sent the board: the charcoal palette, the dark warm spa photography, the light serifs. This keeps everything that made B work (the conditions rail, plain-language treatments, rates, one click into Jane) and swaps the skin for your five colours exactly. Charcoal ground, clay glow, blush for the words that matter, cream for text. The serif is Fraunces with its soft setting turned all the way up, the closest free face to the 70s Windsor and Cooper era you love and to the "Rowan Orbis Cendré 1971" pin. If you want that exact paid face we swap it in. The photos on your board are the missing piece: this needs three or four dark, warm, close-up shots of hands and treatment, not a headshot.

allihayes.ca
Alli HayesConditions · Treatments · Rates · AboutBook on Jane

Slow, intentional work for bodies that hold on.

Trauma-informed registered massage therapy and craniosacral therapy in East Vancouver. Non-judgemental, non-invasive, and paced to your nervous system, not the clock.

Book on JaneClark Dr & E 7th · direct billing
Craniosacral · 60 minTBC
Gentle mechanical work on skull, jaw and spine to support the central nervous system.
Hot Stone RMT · 60 min$170
Clinic rate from 1 Sept 2026.
Facial, buccal & TMJ · 60 minTBC
Inside-the-mouth work for jaw, cheeks and headaches.
Palette
2A2A2E47424A9B6B5ED9B9ADF7ECE7
Type
Fraunces (soft, 70s) for headlines and prices, with Young Serif as the second candidate. Jost light for text, spaced small caps for labels.
Keeps
The conditions rail, the rates strip, the jaw line mark, the Jane button. Same page, same order.
Need
Photos in this mood. Your Pinterest pins are the brief for the shoot: dark room, one warm light, hands on a jaw or a shoulder, stones, a bowl. Then your prices.
Where things stand

A specialist practice with no home of its own

Everything here comes from public pages: your Local Health profile, the clinic's RMT page, your Linktree and your Instagram bio. Correct anything that is off.

Registered Massage TherapistVancouver College of Massage Therapy, 2022. Practising 3+ years. Now full time at Local Health Integrative Clinic, Clark Dr & 7th Ave, East Vancouver.
What sets you apartCraniosacral Therapy (levels 1 to 3), Facial and TMJ treatment, Buccal massage, Hot Stone, 200-hour Yoga Teacher Training.
How the clinic describes youTrauma-informed approach. Slow, intentional style. Chronic-pain friendly. TMJ, head and neck focused work.
Booking todayJane App, through the clinic's account. Hot Stone 60 min is $170 from 1 Sept 2026 (clinic RMT page). Your other prices are not published anywhere.
Audience you already haveInstagram @allihayes.rmt, about 485 followers. Reels about buccal massage, grounding before the day, yoga collabs. Drop-in Hatha class Tuesdays at Local Yoga Studio.
Off the tableHot yoga, dance, cycling to Third Beach, cooking from scratch, salt baths, skincare, activism and local politics, the dancefloor at Public Disco. All from your clinic profile.
"An appointment from me feels like a day off, to support your whole well being."Your clinic profile
Three directions

Same bones, three different rooms

Each is a one-page site with the same bones: hero, what I do, who it's for, about, rates, book. What changes is the palette, the type, and the voice. Copy in the mockups is drawn from your own words and the clinic's, nothing invented. The photo is your clinic headshot, a stand-in until you have your own.

Direction A

Slow Room

The site as the treatment room. Linen, basalt, warm stone. Almost nothing moves. It sells the feeling you describe yourself: a day off. Built for the client who books hot stone, facial or a nervous-system reset, and for the gift-card buyer.

Risk: this is the look most spa sites reach for. What keeps it yours is the ember accent (the hot stone, the pink gloves in your reels) and your photography carrying the page instead of stock.

Palette
EFE9E0C9B8A82B2724B5573A
Type
Cormorant Garamond light for headlines, Jost light for text. Airy, long-line, lowercase energy.
Motion
Slow fade-ups on scroll only. No hover tricks.
Best for
Relaxation and skincare-minded clients, gift cards, Instagram followers converting to a first visit.
allihayes.ca
Alli HayesTreatments · About · Rates · Book

An appointment that feels like a day off.

Registered massage therapy in East Vancouver. Slow, intentional work for the nervous system, the jaw, and everything that holds on too tight.

Book a session
CraniosacralLevels 1 to 3. Gentle work on the skull, jaw and spine.
Hot StoneHeat that reaches what hands alone can't.
Facial & TMJBuccal and facial massage for jaw tension and headaches.
YogaHatha drop-in, Tuesdays at Local Yoga Studio.
Direction B · recommended

Nervous System

The clinical-editorial one. It takes your actual differentiators (craniosacral, TMJ, trauma-informed, chronic pain) and treats them like a specialist would: a rail of conditions, plain-language explanations, a rates table, direct insurance notes, one click into Jane. Calm, credible, and priced like a specialist.

Why it wins: Vancouver RMT sites are either clinic templates or spa templates. A quiet, science-of-calm site with your personality inside it looks like nobody else and justifies the $170 hour. It also travels with you if you ever change clinics.

Palette
FAFAF714171A6E8B74D98C9A
Type
Fraunces (soft, slightly wonky serif) for headlines, IBM Plex Sans for body, Plex Mono for labels and prices.
Motion
A single line-drawn skull and jaw that traces itself on load. Everything else static.
Best for
TMJ, headache and chronic-pain clients, referrals from physios and dentists, insurance-covered visits.
allihayes.ca
Alli Hayes RMTConditions · Treatments · Rates · AboutBook on Jane

Slow, intentional work for bodies that hold on.

Trauma-informed registered massage therapy and craniosacral therapy in East Vancouver. Non-judgemental, non-invasive, and paced to your nervous system, not the clock.

Book on JaneClark Dr & E 7th · direct billing
Craniosacral · 60 minTBC
Gentle mechanical work on skull, jaw and spine to support the central nervous system.
Hot Stone RMT · 60 min$170
Clinic rate from 1 Sept 2026.
Facial, buccal & TMJ · 60 minTBC
Inside-the-mouth work for jaw, cheeks and headaches.
Direction C

East Van

Personality first. Big type, your face big, a marquee of everything you do, and a section for the parts of you the clinic profile only hints at: the dancefloor, the bike to Third Beach, activism. This is the site your Instagram followers would expect, and it turns a handle into a brand.

Risk: loud on the outside for a trauma-informed practice. The fix is keeping the treatment pages calm and letting the volume live on the home page only.

Palette
1B1220F5EFE6FF5C8AF2B233
Type
Bricolage Grotesque extra-bold for headlines, Work Sans for body. Poster energy.
Motion
Marquee of modalities, headline words slide in on load, hover states on the pill tags.
Best for
Under-40 East Van, your Instagram audience, people who pick a practitioner because they like the person.
allihayes.ca
ALLI HAYESTreatments · Off the table · BookBook now
Craniosacral · Hot Stone · Buccal & Facial · TMJ · Nervous system · Hatha yoga · East Vancouver · Craniosacral · Hot Stone · Buccal & Facial · TMJ · Nervous system · Hatha yoga · East Vancouver ·

Bodies and minds, back together.

RMT, craniosacral and hot stone in East Van. Trauma-informed, chronic-pain friendly, and honest about what massage can and can't fix.

TMJ & jawHeadachesPre & postnatalPost-surgeryDirect billing
On the tableSlow, intentional work. Nobody rushes you, nobody judges you, nothing happens without a yes.
Off the tableHot yoga, dance class, cycling to Third Beach, cooking from scratch, the dancefloor at Public Disco.